Instagram Campaign • June 2026

Show Them Tunique

A two-week social campaign that puts the salon, the people, and the community at the center.

📍 425 University Ave E, Unit 9 • Waterloo 💅 Nail + Hair Bar 📸 @tunique_nails ⭐ 4.6 ★ (224 reviews)
The Strategy

Why this works for Tu

This isn't a generic content calendar. It's built from what actually makes Tunique special — the people, the loyalty, the community relationships.

✂️

Meet the Makers

Tu, Jasmine, Dana, Mary — the faces clients come back for

💬

Real People, Real Words

224 reviews at 4.6★ — let clients speak for them

🎬

Behind the Chair

Raw, authentic salon energy Instagram rewards

📅

Daily Stories

Low-effort, high-frequency touchpoints that build habit

Campaign Voice

Warm, personal, unpretentious. Family-run energy. "Your neighbourhood salon that actually nails it." No corporate tone. Just real people doing great work.

What the data says

224
Reviews • 4.6★ average
731
Facebook followers
557
Instagram followers
10+
Years of repeat clients
Pillar 01

Meet the Makers

People come back for Tu, Jasmine, Dana, and Mary. Let the team be the story.

📑 Carousel • 5 slides
✂️ "Some guys have been coming to Tu for over 10 years. Same face. Same chair. Same fade."
Meet the Makers

Tu — The Owner

Slide 1: Portrait at work. Slide 2: Close-up with tools. Slide 3: Workspace detail. Slide 4: Laughing with client. Slide 5: Shop exterior + booking CTA.
🎬 Reel • 15s
💆‍♀️ "Jasmine made me HAPPIER."
Meet the Makers

The Jasmine Effect

Clip: Pedicure chair → water sounds → Jasmine's face → text overlay: "The foot massage that changes your day."
📸 Feed Post
💅 "Mary does amazing work. Dana gives the firm massages. Meet the hands behind your next set."
Meet the Makers

Mary + Dana

Warm team photo. Quick intros. "Fair warning: Dana's chair massage might put you to sleep."
Pillar 02

Real People, Real Words

Nothing sells like genuine praise. These reviews aren't curated — they're earned.

★★★★★
"I've been going to Tu for over 10 years and I have never left disappointed. He is very precise and puts a lot of care into his art."
— Loyal client
★★★★★
"The pedicure massage chair and Jasmine's relaxing foot massage made a huge difference in my day!! Jasmine made me HAPPIER!!!"
— Recent visitor
★★★★★
"An amazing family business! They've sponsored the U18 Waterloo Jr. Warriors two years running."
— Team supporter
★★★★★
"I've been going to Tu for a couple years and he's always done a great job doing fades. Never had a bad haircut."
— Regular client
📑 Carousel • 4 slides
⭐ "That's 224 five-star reviews. Not because we asked — because we earn them."
Real People, Real Words

What They Say

Styled pull quotes from real reviews. Slide 4: CTA to book via Fresha.
📸 Feed Post
🚪 "Walking into a new salon for the first time is weird. We get it."
Real People, Real Words

The First-Timer

Warm salon photo. What to expect: friendly faces, clean tools, real consultation, fair prices. "You're welcome here."
Pillar 03

Behind the Chair

Instagram rewards authenticity. Show the real shop, real moments, real busy Saturdays.

🎬 Reel • 10-15s
🎶 "Saturday mornings hit different at Tunique."
Behind the Chair

Saturday Energy

POV walk-through: massage chairs running, polish sounds, Tu working, laughter. Trending audio overlay.
📸 Feed Post
🌺 "Nail art that actually looks good. Not rushed. Not sloppy. Just clean, beautiful work."
Behind the Chair

Fresh Set Friday

Close-up of a completed manicure. Clean lighting, slow motion. Weekly recurring concept. "Book ahead."
🎬 Reel • 8s
✨ Fresh set. Clean lines. No filter needed.
Behind the Chair

Nail Artist Showcase

Quick detail shot of intricate nail art. Tag the artist on screen. Rotate team members weekly.
Two-Week Calendar

Week 1 — Launch

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
🚀 Post: Meet Tu
Carousel
2
📸 Story: Meet Dana
Photo + intro
3
🎬 Post: Jasmine Effect
Reel
4
💅 Story: Nail of the Day
Photo + poll
5
📑 Post: What They Say
Carousel
6
🎬 Story: Saturday Energy
Real-time video
Rhythm: 3 feed posts (Mon, Wed, Fri) + daily Stories (Tue, Thu, Sat). Sunday: rest / schedule next week.

Week 2 — Build

Mon
Tue
Wed
Thu
Fri
Sat
Sun
8
📸 Post: First-Timer
Feed post
9
👤 Story: Team Spotlight
Short clip
10
🎬 Post: Saturday Energy
Reel
11
📅 Story: Book Now
Link sticker
12
🌺 Post: Fresh Set Friday
Feed post
13
🎬 Story: Live from Salon
Real-time
After 2 weeks: Review analytics (saves, shares, follows, DM inquiries). Double down on what worked. Begin UGC push — ask clients to tag @tunique_nails for a chance to be featured.
Daily Stories Engine

Low effort. High frequency.

Stories keep you in front of people every day without needing polished production.

Stories

Monday — Meet the Team

Photo or 5s clip of one team member. Name, specialty, one fun fact. Rotate weekly.
Stories

Tuesday — Nail of the Day

Fresh set close-up. Poll sticker: "Which colour next?"
Stories

Wednesday — Book Now

"Open until 7pm tonight!" with Fresha link sticker.
Stories

Thursday — Before + After

Quick split of a fresh set or haircut. Let the work speak.
Stories

Friday — Weekend Ready

"What are you wearing this weekend?" — prompt UGC. Encourage tags.
Stories

Saturday — Live from Salon

10-second walk-through. Busy energy. Real life. No script.
Discovery

Hashtag Strategy

Rotate 5-7 per post. Mix of local, niche, and broad reach.

#WaterlooSalon#KWNails#TuniqueNailBar#WaterlooOntario #NailArtKW#SalonLife#UniversityWaterloo#NailBar #HairAndNails#WaterlooSmallBiz#NailSalonWaterloo#KWBeauty #FreshCoPlaza#WaterlooHair#LocalSalon
Suggested Ad Budget

Start small. Scale what works.

Boost the top-performing Reel each week with $20-30 in local targeting (Waterloo/Kitchener, women 22-55, interested in "nail salon" and "beauty"). Measure DM inquiries and website clicks.

Ready to post?

This campaign can be executed today with just a phone camera and the Fresha booking link. No expensive gear. No agency. Just real salon energy.

Book via Fresha →

Built for Tu • June 2026 • by Sam